Looking for more in-depth content than a single homepage link can provide, but still looking for the same homepage *pop* in search engine rankings?
In either case, TopLinks was made just for you! TopLinks is a program to bundle internal site content, such as blog reviews, with homepage links to that content. This maximizes the ongoing value of blog reviews and gives you more space for surrounding content than would normally be possible in a simple link.
When a publisher writes a blog review for you, it gets pushed further down their blog as new content is placed. Eventually, this leads to your review only being accessible via that blog's archive, which is rarely crawled by the major search engines and rarely viewed by users. In most cases, this leads to a diminishing return on SEO value and organic clicks. By placing an internal link to the blog review from the homepage, your review will be crawled and re-crawled by the major search engines as often as the homepage itself. This will result in ongoing SEO benefits from the review -- indefinitely!
Alternately, let's say you don't want a review per se, but you want your link to appear in a content-rich context that would be too verbose to place within a normal homepage link. Site owners can craft entire pages with your requested content and links, then place links to those internal pages on the homepage, passing the SEO benefits on to you!
