Blogging for Sales: Let Others Do the Talking
Advertising is one of the most difficult aspects of running a small business. How do you determine a budget for something that does not guarantee customers? In today's world of social media and bloggers, it is becoming less and less necessary to spend big bucks on marketing campaigns. In fact, there are many people online who are just waiting to talk about you. Countless blogs exist just to promote companies like yours. Do your research, find the right blogs and begin attracting customers.
A Preselected Target Market
The blogs that you ... Read More!
Infographics Have Changed the Presentation Landscape
Web-based visual content has changed the way your audience perceives information. Marketing professionals have risen to the challenge by using infographics to grab attention and efficiently communicate their message.
Shorter Attention Spans
The average attention span of an adult is about eight seconds and growing shorter every year. ... Read More!
SEO Roundup 2
Fake Negative Reviews Probably Aren’t Actually Your Competition
If you see a negative review for your store, site or service from a "customer" you know was never actually a real "customer", you would assume that your competition is trying to pull some sort of negative SEO or negative advertising shenanigans. Don't plan your revenge just yet - according to a recent study conducted by MIT
published in... Read More!
Blogging and Social Media
Do you want to outmaneuver the competition, gain exposure and attract prospective customers in the most effective way? Then don't underestimate the power of blog marketing.
A 2012 study has shown what many already suspected: The vast majority of consumers checked social media or blogs online before making a purchase, with a large percentage of women basing their decision to buy on the information found in a trusted blog. In fact, blogs overwhelmingly trumped Facebook, Pinterest... Read More!
August 9th Roundup
Google Opens Up About Manual Penalties
Google has finally opened up about manual penalties, revealing what manual penalties exist
and notifying webmasters via Webmaster Tools
if they have been applied. This marks a major shift in Google’s approach to penalties.... Read More!
LinkVehicle Gets a Makeover
LinkVehicle has launched a brand new look for our site! Special thanks to our design team, Christian Belluso, Ryan Kacenski, and Daniel Zold! Check us out at linkvehicle.com or let us know what you think of the new look on our social media pages!... Read More!
August 16th Roundup
Are Mobile Phone Apps Becoming a Proxy-War for Competing Search Providers?
Big news out of Google as they shut down the unofficial YouTube app for Windows Phone
. This latest salvo against Microsoft comes mere weeks after Facebook pulled the unofficial Instagram app for Windows Phone, deleting every user's Windows Phone uploaded photos
in the process. Both of these events come less than a month
after the announcement of the Lumia 1020, Nokia and Microsoft's attempt to position Windows Phone as the goto for users looking for high-quality camera performance from their phone, which incidentally can no longer use the dominant sharing platforms for images and videos... Read More!
Link Building Still Works
Early methods of optimization focused on keyword stuffing, demanding search engines more thoroughly examine content online. Suddenly, Alta Vista asked "does it really make sense that this page says ‘cheap wrenches’ in the background color 900 times?" and the party started to end. Algorithms to analyze content in context hit their apex with Google’s first version of Panda, and for the most part, so-called "thin content" has fallen out of search results. Following this strategy to its next logical step, the search engines started to do similar checking on backlinks. Unlike keyword stuffing, however, link building has continued going strong -- albeit in a modified form. Search engines inherently rely upon links to determine relationships between data. What has changed is the particular nature of the links desired, and the way in which they are acquired. Now, it is all about the quality and relevance of the links you receive.... Read More!
August 23rd Roundup
Will Steve Ballmer's Departure Save or Kill Bing?
So that happened. Steve Ballmer's tenure at the head of Microsoft is at an end
... Will anyone miss Ballmer? The markets don't seem to think so
. For those in the search and digital advertising space, Ballmer's biggest impact has been to perpetually pour a seemingly endless stream of good money after bad on Bing, Outlook.com, Azure, and Microsoft's various other online platforms, which lost $283 million dollars last quarter alone
. At least that's down from $459 million for the same quarter in 2012. In Ballmer's tenure as CEO, ... Read More!
How To Make Money Blogging
Blogging can be a lucrative profession if you understand what it takes to make money from your writing. If you are good at driving traffic to your writing, it is possible to generate a steady stream of income from advertisers, product sales and even donations from your readers. However, you have to know how to market your blog to get that traffic in the first place.... Read More!